Now the video is competing in a new category at the MTV Video Music Awards: the aforementioned best video with a message award
(CBS/AP) For everyone out there who wants their MTV with a little more positivity, there’s a new award at the VMAs that rewards the best video with a message. When Chicago-based rock act Rise Against began writing a song about suicide among gay teens, the band’s lead singer tried to block out the event that inspired the tune — the death of a gay friend. “His loss was something big to me,” said Tim McIlrath. Pictures: 2010 VMAs HighlightsPictures: MTV VMAs Red Carpet 2010 But the band members wanted to get out the message, so they made a gripping video for “Make It Stop (September’s Children)” featuring three teens bullied and at the brink of suicide. Now the video is competing in a new category at the MTV Video Music Awards: the aforementioned best video with a message award. It highlights music videos sending messages of positivity and self-empowerment and raising awareness about social issues that affect today’s youth. “I hope that category sticks around and I hope it gives artists something to aim for,” said McIlrath, who teamed with the It Gets Better Project for the music video. MTV President Stephen Friedman says the new category is proving popular among voters this year. “I have to tell you in the voting, this category catapulted. It was among the top three or four categories — millions and millions of...
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