In the January/February 2009 issue of The Atlantic, Michael Hirschorn rang the death knell of The New York Times with End Times, a seemingly trendy but alarming article likening the wave of digital reporting through social media to a hurricane that could wipe out the sandy dunes of “old media,” actual print newspapers like the Times.

Pictures: The inside story

“The Gray Lady,” a nickname given the paper for  its many words and few pictures, was facing drops in circulation, revenue and, ultimately,  staff by way of layoffs. It hadn’t quite got on board with integrating video and 포항출장업소 interactive features as it does today. Some at the time said, “Let it die,” according to Andrew Rossi, director of “Page One: An Inside Look at the New York Times.”

Rossi set out to gain access to the paper with his video camera, access that The New York Times did not agree to readily. After months of negotiation, he got permission to film, alone, using an observational style of documentary, meaning acting like a fly on the wall as if he weren’t there. Rossi says, “I think what you see is a smart, robust group of people getting together to square off on stories, practicing the craft of journalism at a very high level.” Journalist David Carr would ask Rossi, “Did you get your ending yet, Rossi? You’re so f—ed”

Filming alone, Rossi had to juggle a camera and sound equipment while keeping up with the staffers at the media desk of The New York Times and the stories of the day. “I would go to the third floor, see David on the fourth, the tech desk on the second, texting – it was a lot but a thrilling process for me.”