BBC America. We’re above the trash.” Or another on the LIRR that says: Gordon Ramsey claims no responsibility for the dining car on this train.”
Perry Simon, BBC Worldwide America’s general manger, tells CBSNews.com that this ad campaign represents a change in strategy for BBC America. It’s the first time they have focused on raising awareness of the channel over a prolonged period of time in a single market.
And while New York is a tough market to tackle, BBC America is up for the challenge.
“We chose New York City because there’s a big correlation between our audience and the mindset of smart, savvy, trendsetting New Yorkers,” he explained. “We knew they’d appreciate the quirkiness of our ads while giving them a glimpse into the type of irreverent and innovative content they can expect from the network. While we made a concerted decision to go local, we’re thrilled the campaign is driving conversation nationally through the power of social media.”
The network is home to the auto-aficionado misfits of “Top Gear,” the racy “Tudors,”based on King Henry VIII’s violent and salacious past and “Gordon Ramsay’s F-Word,” featuring recipe face-offs with celebrities and hunting wild animals around the world to create the perfect dish.
American TV and film often pays homage to our friends from across the pond. British humor – both mischievous and self-deprecating, has been celebrated and mimicked from “The Benny Hill Show” to “The Office.” On the big screen, we’ve relished in British drama from the Oscar-winning best picture, “The King’s Speech” or “to Helen Mirren’s Oscar-winning depiction of Britain’s Queen Elizabeth in “The Queen.”
Lastly, we can’t leave out the live footage of the fairytale royal wedding that captivated both Brits and Americans, took over our morning shows and inspired made-for-TV movies.
So, if you’re in the mood for some laughs, check out BBC America – or just read the ads on your way home. Who knows maybe some British humor will lighten you up a bit and have you asking – would you like some tea with your BBC?
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