{The Gray Lady lifts her skirt|”He was immediately struck by the visceral nature of the video.” Meanwhile, the editor of the media desk, Bruce Headlam “was engaged in this debate about The New York Times and NBC becoming irrelevant in the conversation by [WikiLeaks] going right to YouTube.” Initially it seemed that Michael Hirschorn’s vision of “End Times” might have some merit|In the January/February 2009 issue of The Atlantic, Michael Hirschorn rang the death knell of The New York Times with End Times, a seemingly trendy but alarming article likening the wave of digital reporting through social media to a hurricane that could wipe out the sandy dunes of “old media,” actual print newspapers like the Times|Rossi says, “I think what you see is a smart, robust group of people getting together to square off on stories, practicing the craft of journalism at a very high level.” Journalist David Carr would ask Rossi, “Did you get your ending yet, Rossi? You’re so f—ed” Filming alone, Rossi had to juggle a camera and sound equipment while keeping up with the staffers at the media desk of The New York Times and the stories of the day|After months of negotiation, he got permission to film, alone, using an observational style of documentary, meaning acting like a fly on the wall as if he weren’t there|”I would go to the third floor, see David on the fourth, the tech desk on the second, texting – it was a lot but a thrilling process for me.”